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What personal data do we process and why?

Geo localization

On our mobile weather sites we ask for permission to show you a forecast for your geographical location, a dialog asking permission will be displayed before using your geographical location.

Storage period: The geographical location is never stored on our servers, it is only used momentarily to find the closest location to you.

Legal basis: Consent.

Web statistics

We use Google Analytics to help us understand how our visitors use our web sites and what technical platforms they use. Google Analytics anonymize your IP address and we are unable to identify individuals.

Legal basis: Legitimate interest

Storage period: 14 months

To opt out, Google offers an add-on to browsers that blocks Google Analytics:

Personalized ads

Advertising revenue is critical for us to be able to run our sites. The revenues are used to finance servers and weather data, required to provide our services.

Cavum AB participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. We use "Funding Choices" as our Consent Management Platform with the identification number 300.

The first time you visit our sites we will ask you about your ad preferences. By clicking on the link “Ad preferences” you can at any time review or change your choices. The link is in the footer on every page.

Legal basis: Consent for targeted ads, legitimate interest for basic ads.

Technical log data

When you visit our site, we log technical connection data for a short period of time to ensure that our services work properly and to protect ourselves from malicious activities.

The categories of personal data we process are:

  • IP-adress

Legal basis: Legitimate interest

Storage period: Logs are usually saved for 7 days. In case of technical troubleshooting or suspicion of abuse or malicious activities, we may temporarily save our logs longer, but no longer than necessary.

Where do we store your data?

We host our services on servers located in the EU.

Your rights

With certain statutory exceptions you have the right to access the personal information we process about you.

You may request that we correct incorrect personal information and limit our processing of your personal information.

You may also have access to any personal data you provided us in a structured, machine-readable format, if our processing is based on your consent.

If you request, we will delete all your personal information if we do not have a legal basis for continued processing.

If you believe we are processing your personal information in an incorrect manner, please contact us. You are entitled to file a complaint regarding the processing of your personal data to The Swedish Data Protection Authority.

Contact us

You are welcome to contact us at:

Cavum AB (5592718281)
Transtigen 24
18270 Stocksund

Updates of this privacy policy

We may need to update our privacy policy. The latest version is always available here.